Rainbow Foods opened in April, 1980 upstairs in the old Emporium Mall downtown. Jimmy Carter was President, and disco was topping the charts. It moved to Second and Franklin in 1987, and Second and Seward in 1992. Rainbow moved to its current location on 4th Street in August of 2003. The building was originally a church, and for many years the site of KTOO, the local public broadcasting station.
Rainbow was the first store in Juneau to sell certified organic produce, the first to sell bulk foods, and the first to alert customers to the issue of genetically modified foods. As times have changed, so has Rainbow. What has remained consistent is our dedication to good clean food and healthy living.